#SEJThinkTank Recap: Harnessing the Networks of Your Podcast Guests & Audiences by @dantosz | Dramel Notes

This week, the SEJ ThinkTank was joined by Kelsey Jones, SEJ’s Executive Editor, for an informative podcast about maximizing the networks of your podcast attendees and guests.

If you have a podcast, like 27% of our webinar attendees, or are just thinking about starting one, this presentation is chock full of info you will find useful!

Do You Want to Build A Podcast?

Building a successful podcast requires a lot more work than just sitting down and pressing the record button. Kelsey gave a lot of great suggestions on how to build a successful following.

Here are a few highlights:

• Make it easy for guests and audience to share your podcast by tagging them on social.
• Link to resources and tools to create a truly useful piece of content.
• Use a platform that makes it easy to share your podcast. (Don’t make them think!)

It Doesn’t Have to Be (Just) A Podcast

One of the most important pieces of advice Kelsey gave in the webinar was to repurpose your podcast content. This is true in every medium, but I think it gets overlooked in podcasting. Kelsey suggests transcribing part of your podcast, fleshing the topic out into a long form post, writing a recap post, and/or creating a webinar on the topic.

However you choose to repurpose your content, just remember it doesn’t have to be just a podcast. Different people consume content differently, so creating multiple formats makes it easier for your audience to choose the format they prefer.

Tools & Resources

Kelsey mentioned several great tools during the webinar. Here are links to those resources:

• Click To Tweet – For easy sharing on Twitter
• Rev.com – For transcribing your podcasts
• Blubrry – WordPress plugin to host your podcast, share, and get stats (This is what SEJ uses)
• libsyn – Website to host your podcast
• Podbean – Podcast hosting

Watch the Full Presentation Recording

View Kelsey’s Slides

Join Us Next Time!

This was the last webinar for 2015, but SEJ Marketing ThinkTank will be back in the new year. Join us on January 6th at 1 pm Eastern for Erin Everhart of Home Depot’s presentation titled “Are You Really Reaching Your Audience?”.

With so much happening online, it is really easy to get lost in the noise. Erin’s presentation is designed to help you get people’s attention, bring them to your website, turn them into customers, and keep them coming back for more. This 30-minute webinar will include a short Q&A session hosted by moderator Loren Baker, Founder of SEJ.

Reserve your spot now for the first webinar of 2016! 

[Read more]

#SEJThinkTank Recap: The Ridiculously Smart Guide to Facebook & Twitter Advertising by @dantosz | Dramel Notes

On December 9th, 2015 Larry Kim of WordStream joined Loren Baker and the rest of the SEJ ThinkTank for an hour-long sponsored webinar and Q&A session about getting better results out of advertising on Facebook and Twitter. In the past few years, organic reach on social has tanked. According to Larry, you can expect an organic reach of just .5%.

Does that mean social media is a thing of the past? Should we stop bothering?

Learn How to Effectively Advertise on Social Media

Not at all, according to Larry. During this webinar, Larry breaks down 10 methods you can use to succeed on social media – and it all starts with finding your unicorn and then promoting it. By that, Larry means you need to focus on sharing good, one of a kind content, not just any old post.

During this webinar, Larry discusses: 

• How to find ‘unicorn’ content pieces
• How to advertise directly to people who are actually interested in your product
• Ways to get great results on tiny ad budgets of $50
• How emoticons can help increase organic reach (Yes, really!)

If you are thinking “Of course Larry Kim can get crazy awesome social numbers, he’s Larry Kim! What about us little people with like 200 followers?”, make sure to tune in for the question and answer session at the end. Larry addresses those concerns, and his response might surprise you!

Watch The Full Video Here:

Editors Note: Slides are not available for this presentation at Larry’s request, so make sure you watch the video! 

Join Us Next Time!

Due to the holidays, our next SEJ ThinkTank is next week, on December 16th at 1 pm Eastern! Kelsey Jones, Executive Editor at SEJ and our main podcast host, will be sharing her presentation “Harnessing the Networks of Your Podcast Guests and Audiences”. 

If you have a podcast but aren’t seeing your download numbers go up, you will want to join us! For the last year, Kelsey has been producing and hosting the SEJ Marketing Nerds podcast, which is downloaded 2,000 times or more each month. She has quite a bit of information to share about building a successful podcast brand.

Register now to reserve your spot!

[Read more]