SEJ Wrap-Up: Google Kills Off Google+ Local, SEO Audit Tips by @megcabrera | Dramel Notes

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This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.

Google Kills off Google+ Local, Still Committed to Local Search

Google has changed the way they show local results. Again. The latest change with very little warning, which has created plenty of confusion and frustration among many business owners.

In this week’s top post, SEJ contributor Myles Anderson, explains explain what has changed, why it has changed, and why Google Local is still a huge opportunity for local businesses to attract new customers. Read the full post here.

 7 Simple But Overlooked SEO Audit Tips

Whether you love or hate SEO audits, you can’t deny the satisfaction of finding that one things that has been holding back your site, or a client site, from doing well.

In another of this week’s top SEO posts, contributor Joe Balestrino shares the top 7 issues he routinely helps businesses with following an SEO audit. Not finding what you need with your current auditing techniques? Read Joe’s full list of tips here.

Popular Search Marketing Posts

Here is a rundown of the most popular posts on SEJ from last week:

  1. Google Kills Off Google+ Local, Still Committed to Local Search, by Myles Anderson
  2. Instagram Test Multiple Account Feature, by Danielle Antosz
  3. 7 Simple but Overlooked SEO Audit Tips, by Joe Balestrino
  4. Google Permanently Removes “Change Location” Search Feature, by Danielle Antosz
  5. 7 Brands Who Are Keeping it Real on Facebook and Twitter, by Danielle Antosz/ [AD] How to Enhance Your Blog’s Engagement With Embedly
  6. 5 Ways to Improve Your Organic Reach on YouTube, by Aleh Barysevich
  7. New #MarketingNerds Podcast: When is it Worth Investing in Yourself?, by Aki Libo-on
  8. Google AdWords Doubles Amount of Structured Information Shown in Text Ads, by Matt Southern
  9. Google Releases ‘Trial Runs’ Streaming App Ads, by Danielle Antosz
  10. 5 Ways to Build a Listening Culture to Boost Reputation, by Jean Dion

Download This Week’s Episode of Marketing Nerds

In this week’s episode of Marketing Nerds, WordStream CTO and Founder, Larry Kim, joins SEJ Executive Editor Kelsey Jones to talk about Google AdWords’ Customer Match. Larry gave an overview of AdWords’ new feature, how businesses can use it, and why it’s better to choose niche PPC audiences over widespread ones. Listen to the full episode, or download the MP3 here.

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Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo #1: rvlsoft /
In-post Photo #2: Image by Paulo Bobita
In-post Photo #3: nerucci/


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