Showing posts with label purposes. Show all posts
Showing posts with label purposes. Show all posts

How to View Live Photos on the Apple Watch | Dramel Notes

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Much has been made of Apple’s new Live Photos feature and with good reason, it’s really cool and a great way to preserve special memories. If you own an Apple Watch, you can view Live Photos and even turn them into watch faces.

In order to view Live Photos on your Apple Watch, you first have to sync photos to it. We explain how to do that in great detail, but for the purposes of this article, we want to show you how to cut to the chase.

Viewing Live Photos on Your Apple Watch

What you will probably want to do is add some of your preferred Live Photos to your Favorites. This guarantees that they’re easy to find and you will be able to quickly view them and turn them into watch faces.

Do yourself a favor and favorite the Live Photos you want to view on your Watch. That way you won’t be spending tons of time looking through your photos hunting for them.

Next, open up the Watch app on your iPhone and check to make sure the Photo Syncing shared album is set to “Favorites”. Obviously, you could always create a special album with only Live Photos but for our purposes, this will work the best.

Since we’ve already gone through and added our Live Photos to Favorites, we can just leave the synced album on our Watch as the default (Favorites).

With this step out of the way, we can now turn to our Watch and view our Live Photos on it. To do so, open the Photos app on your Watch.

With the Photos app open, you can go through and look at everything in your synced folder, which is our Favorites and thus contains all our desired Live Photos.

You can tell when something is a Live Photo because you will see the icon in the lower-right corner.

To view a particular Live Photo on your Apple Watch, simply place your fingertip on the watch face and the photo will play after a very short delay.

Creating a Watch Face from a Live Photo

To quickly turn a Live Photo into a Watch face, press and hold your fingertip on it until it shows you the “Create Watch Face” screen.

Tap the “Create Watch Face” screen and your Live Photo will be transformed into a new watch face.

Note, you can drag the Live Photo left and right until you get it just the way you want.

The other method of creating a Live Photo watch face is to press and hold your current watch face until it lets you pick a new watch face. Swipe right until you get to the “New” screen.

Now flick up until you can choose the “Photo” option. Tap again to set it as your new watch face.

If it isn’t oriented the way you want, press and hold the watch face again until you see the “Customize” option. Press the “Customize” button and you will be able to move the photo left or right until you get it just the way you want it.

Once you have your Live Photo watch face set up the way you want it, whenever you look at your Watch to see the time, it will animate. You don’t need to interact with it at all to get it to do this, it will just come to life whenever you want to check the time.

If you want to learn more about how to take great Live Photos, then you should check out our article on this very topic. On the other hand, if you want to learn about how to quickly share Live Photos with other non-Apple users such as on Facebook or Instagram, we’ve got you covered there as well.

Hopefully you found this article useful. If you have any questions or comments you would like to add, please leave your feedback in our discussion forum.

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5 Things You Should Look for to Hire Top-Quality Employees by @bryantgarvin | Dramel Notes

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One of the things that always comes up when I talk with peers in this awesome industry is, “how hard it is to hire good people.” For all intents and purposes, our industry is still very young. AdWords just celebrated its 15th birthday, so experience of more than a few of years is still something very few marketers have.

Even when you do find marketers who have been in the industry for a few years, half of them don’t have the level of expertise you would expect. There is a ton of bad training, you sometimes have to undo when bringing on experienced marketers to the team.

Over the last 9+ years I have had the opportunity to hire and build teams for both agencies and in-house marketing departments. There are five things I look for when hiring to make sure that I get the best. I loved experienced marketers, but I really love people who have these five qualities.

1) Inquisitive by Design

Why?

That question, when it is coming from my two-year-old princess can sometimes wear me down. However, when that question is coming from a new team member, I get excited. That is the type of question that shows they want to understand, so they can then make correct decisions based off that knowledge in the future.

The brightest minds many times are not those with genius IQs, but those who delve into the why’s of the universe (or search engine algorithms). Somebody who likes to understand the reason something is done, is someone I don’t have to tell how to do things all the time. They can take the understanding they have from asking questions and apply the logic in new scenarios.

I want people who love trying to figure out things like why plurals in search terms perform differently from the single version of the word. Clients and CMOs want people who can figure out why performance has dipped, or how to reach audiences that don’t open your email newsletters anymore.

That brings me to the second quality I hire for, to guarantee I get top-quality employees: the ability to problem solve.

2) Be Like Sherlock Holmes

As mentioned above, we need marketers who are inquisitive, but we also need people who not only ask questions but try and find solutions. Problem solvers, puzzle lovers, whatever you want to call them, they are the ones who really get stuff done.

When a paid search campaign starts tanking, they dig in and ask why, but also figure out how to use that knowledge to improve the situation. They are highly analytical. Yet being analytical alone isn’t what’s important, it is then sharing their take on what the analysis means and how we can utilize it to dominate our niches.

Just like the great Sherlock Holmes, if you can solve problems, you will always be in demand. As employers, we are always looking for people to solve problems, not create them.

In our world, something is always going to break, or not work the way we expected it to work. Someone who loves solving problems will dig in and figure out a way to fix it when it does happen. Good employees need to be passionate about solving problems.

3) Passion is Not Just a Catch Phrase

When you hire people with passion, your team becomes more amazing!

Of course, I want people who are passionate about Excel, Facebook Custom Audiences, or even spending an hour crafting the perfect 25 character headline. I don’t expect everyone to be passionate about those things, I do however want to work with people who are passionate about marketing, analytics, psychology, or a myriad of other things which fit well into our day-to-day.

If employees are passionate about what they do, they care more. They are more involved, inquisitive, and dig deep to solve problems. Passionate people also love to expand their knowledge about the topics close to their hearts.

4) To Learn is to Live

Awesome employees aren’t just inquisitive, passionate, or great at solving problems. They are also life-long learners.

The best employees know in order for them to stay on their a-game they have to constantly be learning new skills, and improving current ones. They seek out opportunities to stay up-to-date on industry news and changes.

Hiring someone who is passionate about learning will help everyone on your team. The new skills they learn – like how to use the Facebook Power Editor to run Instagram ads – will keep clients satisfied and bosses enthusiastic about performance. It can also help keep you ahead of the competition.

We live in an industry which is constantly changing and evolving. If you want to have a career longer than one year, you have to be constantly learning. Having to force people to continue learning, is not a task most enjoy as a manager, so you should hire people who already love growing.

5) My Word is My Bond

This last character trait is not last because it is the least important. It is the last on my list because I feel it is the linchpin to all of the others. Without the quality of integrity, does it really matter if they are passionate, or great at problem-solving?

When I hire, I look for people I can trust. I hire employees who I don’t have to watch all the time to make sure they are doing what they should do.

As a manager, you want someone you can count on. You don’t want someone who says they will do something for that client, or will get you that report before the meeting and never actually do what they say.

I used to ask a pre-interview question when they submitted their resumes to me. “How do you exclude specific search partners in AdWords?”

Yes there is a right answer, and an even more correct answer, but I didn’t care if they knew the answer. What I cared about is if they were honest in their response. I fully expected most to not know the answer. But if they tried to BS me with some fluff answer, I knew they would do the same thing down the road. If someone said “I don’t know”, they moved on to the next phase, because they had the most important skill.

What About Technical Skills?

While it is important to have someone who at least knows how to proficiently use a computer, the internet, email, and Excel, they do not need to know everything. If you have people on your team that can train the specific skill sets, you don’t need someone who already has them.

By hiring for the above qualities first and foremost, you hire someone who will be awesome. You can train them how to research keywords, or the different post types for Facebook and when to use each one. I have yet to find a way, to train someone to have integrity, or enjoy problem-solving. As a bonus, if they are new to the industry, you get to help them start on a new career path, and you get to save some money on their salary.

What are the things you look for to guarantee you hire top-quality employees?

 

Image Credits

Featured Image: Pressmaster/Shutterstock.com
In-post Photo: ostill/Shutterstock.com

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