Showing posts with label via. Show all posts
Showing posts with label via. Show all posts

Google Confirms No Loss in Link Authority on HTTPS Implementation by @mattsouthern | Dramel Notes

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In what should help satisfy a question on the minds of a lot of SEOs — Google’s John Mueller has confirmed via a comment on Google+ there’s no loss in link authority when moving from HTTP to HTTPS.

This comes as a response to the recent news that Google will now default to indexing HTTPS pages when a duplicate HTTP version also exists.

Understandably, that led to some concern over whether or not link authority would be lost as a result of inbound links to HTTP pages no longer being counted. Now we have the answer, and the answer is no.

This was again confirmed on Twitter by Google’s Gary Illyes after SEJ’s Brent Csutoras reached out for clarification.

Google will count the collective signals from inbound links pointing to both the HTTP and HTTPS versions of a page. Moreover, this will be done automatically, so there’s no need to worry about redirects.

A huge question on people’s minds has been answered by two top executives at Google. Go ahead and move to HTTPS without worrying about loss of link signals. You may even get a rankings boost from it in the process.

Image Credit: rvlsoft / Shutterstock.com

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What Can We Learn About Managing Our Schedules From Santa? | Dramel Notes

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Christmas is over. Hopefully everyone had a good time hanging out with friends and family, but it’s almost time to go back to work. It’s time to head back into the world of managing our time and working hard.

Is there anyone better to learn about time and project management than the person who has one of the hardest, and most dangerous jobs; even though he only does it one day a year. Yes, I’m talking about the icon of Christmas, one Mr. Santa Claus.

Via TaskWorld

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Would The Internet Keep Going After The World Ends? | Dramel Notes

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Most of us depend on the Internet to get us through all kinds of tasks. We use it shop, learn, and even for entertainment. But what would life be like without the Internet? If the world were the end, would the Internet survive, or does it need human intervention to keep going?

The infographic below takes a wild and crazy look at how how the world could come to an end and what would happen to the Internet in the even that it did. It’s quite interesting, albeit a little scary to think about.

Via WhoIsHostingThis

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Which Gadget Is Top of Your Christmas List? [MakeUseOf Poll] | Dramel Notes

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Christmas is just around the corner, and those who celebrate it will likely have told their family and friends what they want. Whether via a written list, an open discussion, or subtle hints whispered strategically in the ears of loved ones.

This week’s poll is very straightforward, as we want to know which gadget is at the top of your wishlist. And if you don’t celebrate Christmas, please don’t feel excluded, as you can simply vote for the gadget you currently desire more than any others.

In Wiki We Trust

To answer this week’s question please scroll down the page until you see the poll staring back at you. But first, we need to look at the results from last week, when we asked, “Do You Trust Wikipedia?”

Out of a total of 439 votes, 65.2% chose Yes, Mostly, 11.6% chose I Neither Trust or Distrust Wikipedia, 10% chose Yes, Always, 9.3% chose No, Mostly, 3% chose No, Never, and 0.9% chose What Is Wikipedia?

If we combine the Yes votes together we discover that over 75 percent of our readers trust Wikipedia. In comparison, just 12 percent don’t trust Wikipedia, with the remainder staying neutral. A result with which Wikipedia should be very pleased.

It’s inevitable that some Wikipedia pages will contain biases or inaccurate information. However, this will be down to individual editors citing particular sources rather than Wikipedia as a whole. We also suspect these elements cancel each other out overall, leaving Wikipedia as a source that can be trusted more often than not.

Comment of the Week

We received a lot of great comments, including those from Kelsey Tidwell, Bob Lucore, and Paul. Comment of the Week goes to UrsusNurse, who earns our admiration and affection for this comment:

I’m a registered nurse and have found that there is much propaganda, disinformation, misinformation and biased material on many topics, especially pharmaceuticals (read the obvious biases in pages on psychiatric meds, for instance).


In addition, way back when I several times tried to make some edits to a page due to grammatical issues, clarity issues/sentence structure, spelling and punctuation (I used to work in print advertising production as a typographer/editor/copywriter), so my command of English is pretty formidable. I was informed by hostile-toned that further attempts to edit pages by my account would cause me to be banned from editing Wikipedia pages completely. So, the authors/”owners” of pages (even though they’re supposed to be collective) use threats even when you’ve tried to make their material more professional! Needless to say, every year when I get the email asking for funding for Wikipedia, I just refuse on this basis.


Wikipedia is proof that crowdsourcing information isn’t always a great idea. “Common knowledge” is the new term for stupidity and ignorance, and brazen stupidity is in. Even vetting is uneven, because it depends on the dependability of the source. I often look at the citations for articles, only to find that statements are often taken out of context or are of clearly dubious origin.


I think the dependability of Wikipedia is wildly variable, and one must therefore take everything that appears there with more than one grain of salt. In regards to advice I give patients for online health research, I always strongly advise them to ignore Wikipedia.

We chose this comment because it offers a strong rebuttal of the majority view. While most people trust Wikipedia, this reader suggests we shouldn’t, and for very specific reasons. It should be noted that using the Internet to research health problems probably isn’t a good idea under any circumstances, whether it’s Wikipedia or not.

Garnering Gadgets

We want to know which gadget you want above all others. With Christmas less than a week away, we have tied it into that holiday, as this is the time of year when people spend far too much money on things other people want but probably don’t need. However, if you don’t celebrate Christmas, that’s fine too, as you can still vote for the one gadget you want above all others right now.

As this is a poll, we only have a limited number of gadgets to offer up as answers. However, we think we have included the gadgets likely to be the most popular at the moment, and we just need you to add some details in the comments below. If your first choice isn’t there then simply select “Something Else” and tell us exactly what it is in the comments below.

Once you have voted in the poll above, please explain in the comments section below why you voted that way. We want to know more about the gadget on top of your Christmas list. What particular make and model is it? Are you loyal to that brand? What made you choose that gadget?

The more information you can provide with your comment, the more accurate our conclusions can be based on the results. The best comment of the week will win our everlasting admiration and affection. At least until we all meet back here again this time next week with a new question.

Image Credits: Frankieleon via Flickr

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How to Close the Windows Feedback Notification for Good | Dramel Notes

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Microsoft asks you for feedback on your Windows experience via popups every now and then. If you want to get rid of those popups, it’s easy to do that with a one-time tweak.

Head to Settings > Privacy > Feedback & Diagnostics and in the dropdown under Feedback frequency, select Never. That’s it! You won’t see those popups again. Note that you can still open the Windows Feedback app — which comes installed by default since the Fall update —  via Start > All Apps.

If the above tweak does not have the desired effect and you continue to see notifications asking for you feedback, you could try disabling the notifications. To do so, visit System > Notifications & actions and turn off the slider for the Windows Feedback application under Show notifications from these apps.

Windows has plenty of notifications to keep you annoyed. The good news is that you can also find easy hacks to get rid of them.

Which Windows popups do you find the most annoying? Were you able to turn them off? Tell us in the comments!

Image Credit: Dislike concept with hand by Gonzalo Aragon via Shutterstock

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5 Mobile PPC Techniques Veterans Use to Win by @DustyVegas | Dramel Notes

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It is no secret that we live in a mobile world now. Over half of all online media is consumed via mobile devices. Sadly, many novice PPC advertisers aren’t prepared to take on mobile PPC, so they leave themselves open to unnecessary costs and poor user experiences.

User behavior on mobile devices is much different from on desktops, so you need to master the smart phone if you want to compete. Adapting to the growth of mobile pay-per-click traffic means the difference between marketing success and getting left in the dust.

Below, you will find five mobile PPC techniques you can use to optimize your AdWords mobile performance. You will learn how to make smart decisions based on the data already in the AdWords interface. With a little practice, you will outperform your competitors in the mobile SERPs.

Capturing Mobile Clicks With Ad Customizers

People surf the internet differently with mobile devices than with computers. While desktop users will spend hours idly browsing, mobile users are much more goal-oriented. They want answers, and they want them now. Think about when you use your smart phone the most. It is probably when finding directions, comparing prices, or finding an answer to issue on your mind in that moment. Most of your mobile surfing probably involves accomplishing a goal.

In short: smartphone users want answers right now, so give it to them. Ad customizers let you do that.

Ad customizers dynamically change the text in your ads according to the behavior of the searcher. You can insert placeholder text that will adapt to specific circumstances. Common customizers include:

  • Countdowns to the end of a sale
  • Special pricing
  • Inventory levels for limited stocks
  • Location-based information

Perhaps the most underutilized ad customizer attribute is the device preference. This attribute forces your ad customizers to change when it detects an impression from a mobile device. This is a huge opportunity for the savvy marketer. If you leverage ad customizers intelligently, you will be able to entice those goal-oriented mobile searchers to choose your ad.

Put yourself into the shoes of your potential customer. What problems are they are trying to solve? Mobile searchers are not captivated by generalized or vague ad copy. You have to wow them. Tie a huge bow around the solution you provide and throw it in their faces with an ad customizer.

Crafting hyper-relevant ad copy is what separates novices from professional PPC advertisers, doubly so when competing in mobile auctions.

Maxing Out Ad Extensions

Ad extensions are the greatest thing to happen to mobile PPC since someone invented the touch screen. There is no cheaper and more effective way to increase your click-through rates on mobile devices.

Why? Aside from the other amazing benefits, ad extensions let your ads consume much more real estate in the mobile SERPs. You can more than double the size of your ads while filling them with enticing information about your business.

The small size of smart phone screens makes ad position incredibly important to mobile SEM. Desktop SERPs will show up to five ads above the fold while mobile ads must fight for two or three spots. The ads below those spots are shoved to the bottom of the page, which can be a black hole for click-through rates.

Ad extensions allow you to dominate the space above the fold. Every ad extension is free to set up; they just require a little manual work. Better yet – some extensions are automatically generated, no action is needed.

The list of currently available ad extensions include:

  • Reviews
  • Sitelinks to valuable pages
  • Locations and directions
  • Business feature call outs
  • Social media influence
  • “Call Now” buttons

Make sure every single ad extension is activated. When you are done, find campaigns or ad groups that you can afford to push to the top three spots on mobile devices. Google will take care of the rest if your quality scores are high enough.

Scheduling Call Extensions to Business Hours

Mobile phones give people the ability to access the internet at any time. They surf on the weekends just like they do on the weekdays, even if your business is not open. This fact is most important when you have activated call extensions in your ads.

Call extensions insert your phone number and a call button into your ads. A smart phone user then clicks your ad to call your business directly. It’s that simple, and you are charged as if the phone call were an ad click.

Unless your business operates 24-hours a day, though, you probably don’t want to pay for phone calls that will go unanswered. This is where call extension scheduling comes in handy. It gives you control of the times and dates when your call extensions appear.

You will find the scheduling option in the Ad Extensions tab of your campaigns. If a call extension already exists, click the phone number and select the edit icon. Ensure that the mobile device preference is on, then open the advanced menu to create a custom schedule. Block out the times when you would be paying Google for unanswered phone calls.

Honing in on Mobile Bid Adjustments

This is the big one.

Like I wrote above, mobile PPC is all about location, location, and location. Your life would be much easier if all of your ads could show above the fold on mobile devices.

That is not always possible, though. Cash rules everything around ads, so you have to consider the profitability of going after those prime locations. To make the matter more difficult, AdWords has combined its mobile and desktop capabilities into one platform. This system of “enhanced campaigns” stripped away much of the control that advertisers had over our mobile PPC strategies.

Luckily, there is a way to regain some control. Mobile bid adjustments (MBAs) allow you to change your mobile bids based on they are worth to you. Google’s desktop and mobile auctions function differently, so your max bids on mobile should usually be different from those on desktop.

But how do you figure out what to bid in mobile auctions? It’s time to break out Excel and get to work.

Every marketer should have a goal of what they can afford to spend for a conversion. I will use a basic cost per acquisition (CPA) goal for this example. A $10.00 target CPA means that I can afford to spend ten dollars for every one conversion on average. I use that information to calculate my target costs-per-click (CPCs) and MBAs.

This technique limits the guesswork when setting mobile bids. Predictability and accuracy separate novices from professional PPC advertisers.

First, calculate your CPA goals for mobile and desktop devices. This is the amount you feel comfortable paying for mobile and desktop conversions, respectively.

Next, you need the conversion rates for the campaigns or ad groups you want to modify. Pull the conversion rate column into the AdWords interface.

Export your view and segment by device. This will give you the conversion rates by device type. Remember to pull data from a wide enough time range, so you have enough data to make reliable calculations.

Multiply your conversion rates by your CPAs next. This will give you the max average cost-per-click that your campaigns can spend while remaining profitable. This data should direct you to the campaigns that need some TLC. Find the campaigns where your current CPCs are greater than the numbers you calculated for desktop and mobile. Those campaigns are at risk of being unprofitable. Work on them.

Then, hold your nose. We are going deeper.

You will probably notice that your mobile campaigns have very difference max average CPCs than your desktop campaigns. That is totally normal. There is a problem, though, because Google defaults your max mobile bids to equal your max desktop bids. That means that you are paying more money for clicks that may be less valuable.

Luckily, Google created mobile bid adjustments to help you spend your money wisely. You will find the MBA field in the settings of the campaigns and ad groups.

How do you calculate what your mobile bid adjustments should be? Easy — you are one step away from it already.

Look at the calculations you made in Excel. Let’s say that your max CPC on computers should be $1.00 while your max CPC on mobile phones should be $0.40. You would need to modify your mobile bid by -60% on average to become profitable.

Use the following Excel formula to find the adjustments you need to improve your mobile performance. Apply it to all of the campaigns you exported:

=(Mobile CPC / Desktop CPC) – 1

Take this data and run with it. You might discover you can push some of your campaigns to those valuable top spots in the mobile auction. Maybe you should reduce the max mobile bids for some of your campaigns because they aren’t as profitable as you once thought. Now you don’t have to guess.

Asking for Necessary Information in Forms

Mobile phone users don’t have time for long, drawn-out forms. They will simply bounce and convert with your competitors instead. Mobile phone users surf while sitting at bus stops, or while walking to their front doors. They have real world priorities that will take precedence over a long form. If you are lucky, they will return to your website to finish filling it out. Many people will not.

Remove unnecessary submission form fields until only the vital ones remain. Implementing an A/B testing strategy will help you take the guesswork out of this process. Start with your current form and test it against a variation with fewer fields. You may be surprised by the results you find. I have seen mobile conversions skyrocket after the business agreed to test their submission forms.

HubSpot’s download forms (pictured here) ask for only essential information.

Too many marketers lose money by sending qualified PPC traffic to their landing pages, just to see the user bounce before clicking the submit button. Don’t let that happen to you.

Unnecessary fields often include:

  • Date of birth
  • Street address
  • Country
  • Phone number
  • Middle name

It is easy to start thinking of your PPC traffic as numbers on a screen, but fight that urge. You are dealing with people, first and foremost. Take the time to understand what motivates them to perform the actions that you want them to take. Get into the habit of testing; find ways to remove the aspects of your website that prevent them from converting.

Conclusion

Mobile is the wild west of digital advertising. The experienced advertisers study, learn more every day, and adapt to survive. If novices want to succeed, they must study how searchers use mobile phones in today’s changing world. Every PPC advertiser must understand the bidding process of mobile auctions, and how it differs from desktop auctions. Doing so will put you ahead of the pack, where you can rub shoulders with the veterans.

Question: What tips would you offer to a novice search engine marketer trying to improve their account performance?

 

Image Credits

Featured Image: FirmBee/Pixabay.com
All screenshots by Dusty Vegas. Taken November 2015.

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You Should Be Taking Risks. Here’s How | Dramel Notes

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All too often, it can be easy to stick with the things we’re comfortable with. It’s much easier to keep going to job we know (even if we don’t like it at all), than it is take the risk of moving onto a new one.

But taking risks (calculated ones), is necessary to move forward in life. How do you start taking risks, and why should you really do it? The infographic below is a really useful look at what taking risks is so important, and how to actually become a risk taker. Give it a look and it might just help you move your life in a new, happier direction!

Via Vegas Extreme Skydiving

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How to Take Photos and Record Videos With Your Computer’s Webcam | Dramel Notes

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Whether you have a laptop with an integrated camera or a webcam that plug in via USB, you can use the applications included modern operating systems to easily take photos and record videos. With Windows 10, this is now built into Windows and no longer requires third-party applications.

This sounds simple, but it’s actually been difficult in the past. To do this on Windows 7, you’ll need to either hunt down a third-party application or dig through your Start menu and look for a manufacturer-provided utility that will be different on different PCs.

Windows 10

Windows 10 includes a “Camera” app for this purpose. Tap the Windows key to open the Start menu, search for “Camera”, and launch it. You’ll also find it under the list of All Apps.

The camera app allows you to take photos and record videos. It also provides a timer feature and other options, although it’s still a fairly simple application.

Photos you take will be stored in the “Camera Roll” folder in your user account’s “Pictures” folder.

Windows 8 and 8.1

Windows 8 inludes a Camera app, too. Open the Start screen by tapping the Windows key and type “Camera” to search for it. Launch the Camera app and use it to record photos and take videos. It work similarly to Windows 10’s Camera app, and will save photos to the “Camera Roll” folder in your user account’s “Pictures” folder.

Windows 7

Windows 7 doesn’t provide a built-in way to do this. If you look through your Start menu, you might find some sort of webcam utility that came installed with your computer. That utility might provide a way to do this without installing any more software. Search for “webcam” or “camera” in your Start menu and you might find such a utility.

Mac OS X

You can do this with the “Photo Booth” application on a Mac. To open it, press Command+Space to open Spotlight search, type “Photo Booth”, and press Enter. You can also open Launchpad and click the “Photo Booth” icon, or open the Finder, click “Applications”, and double-click the “Photo Booth” application.

Use the icons at the bottom-left corner of photo booth to choose either a grid of four photo taken successively, a single photo, or a video. You can then click the red button in the middle of the Photo Booth window to take photos or record videos. The “Effects” button will let you apply filters to the photos and videos.

Photos you take will be stored in your Photo Booth Library, and you can also right-click (or Command-click) them in the Photo Booth window to export them and save them elsewhere.

Chrome OS

On a Chromebook, you’ll find a “Camera” app installed by default. Open the application launcher and search for “Camera” to find it. If you don’t see it, you can install it from the Chrome Web Store.

Like on other operating systems, the Camera app allows you to take photos and apply  filters to them. However, it doesn’t provide a way to record videos. Open the Chrome Web Store and look for another app if you want to record videos.

Photos are stored in the Camera app itself. You can open its gallery — click the button at the bottom-right corner of the Camera app — and you’ll be able to save photos from the gallery to your Chromebook’s local storage or your Google Drive account.


Linux distributions also offer similar applications. For example, if you’re using the GNOME desktop, you may have the “Cheese” application installed. You can probably install this application from your Linux distribution’s package manager if you don’t. It provides an easy interface for taking photos and recording videos with your webcam.

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Mirror Anything from Your Computer to Your TV Using Google Chromecast | Dramel Notes

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Outputting your computer to your HDTV via HDMI works well. Unfortunately, your computer’s placement depends upon the length of the cable. With Google Chromecast, however, you can literally mirror any browser tab or even your desktop, from anywhere, in just a few clicks.

The point when video card manufacturers started including HDMI outputs was a great moment. Similarly, when TV makers began adding VGA inputs, we had yet another great way to add a huge second (or third) display to our setups. The implications, beyond the logical I-can-project-my-computer-screen-now train of thought were pretty apparent. If you wanted to use your TV now to play games from your computer, or watch movies on a big screen, you could now do so easily and cheaply.

The problem, as we mentioned, is that you have to set up your computer right next to your TV. Most HDMI cables are six to ten feet long. You can obviously buy longer lengths but the point is, even with all these fantastic projection capabilities, you’re still tethered by an ugly, black cable.

Enter Chromecast, Exit Cables

Google Chromecast is an amazing little gadget that costs less than a tank of gas. For $35, you get a tiny HDMI dongle that’s about the same size as a peanut butter cup, and while not as delicious, it does some pretty cool stuff!

One of the Chromecast’s best features is the ability to “cast” tabs or even your entire computer’s desktop.

The Chromecast version 2, comes in three colors, yellow, black, and red.

To get started, you obviously need a Chromecast. You also need to use Google Chrome and you should install the Google Cast extension. You might also want to install the Chromecast app while you’re at it, but it is optional.

Casting Chrome Tabs

With your extension installed, you can start casting, which is more akin to mirroring, but who are we to split hairs? To cast a tab, click the “Google Cast” button in Chrome.

If you have more than one Chromecast on your network, you’ll obviously see them here. Select the Chromecast you want from the dropdown menu and your Chrome tab will appear on your TV’s screen (just make sure you’ve turned your TV to the correct input).

If you want to stop casting, simply click the Cast button again, and then click “Stop casting”.

If you want to cast another tab, select it, click the Cast button and click “Cast this tab”.

Casting tabs is super easy, but your results may vary. It works fairly well though, and we don’t notice a disconcerting amount of lag and stutter.

You can also stream many video files in a Google Chrome tab.

If you are casting a tabbed video, you can click the full-screen button and it will fill out the whole screen on your output device. You can then tear off this tab as a separate window and minimize it to your taskbar or dock. Just keep in mind that, if you’re using a slower computer, you might notice your output quality suffer a bit if you continue to use your computer for other tasks.

Know also, not all video formats are supported. You can overcome this limitation by either casting your entire screen (described below) and using a video player like VLC, or moving the file over to your Android device and casting your screen.

Videos aren’t the only types of files you can display in a Chrome tab and ultimately cast to your TV. If you want to learn more, we suggest you read our article on four other file types you can display in Chrome.

Advanced Casting Features

Casting tabs is easy, but there’s far more to it than just that. Clicking again on the Cast button in Chrome (make sure you’re not casting a tab first), choose the small arrow in the upper-right corner, and you will see three to four other options.

Let’s go through and explain each one so you have a firm grasp on what they all do.

Casting Tabs Optimized for Audio

A lot of TVs come with pretty sweet speakers, or you might have added a sound bar recently and use it listen to Pandora, Spotify, or other streaming services. The problem with normal tab casting is that audio is played on the source and output device, which means you can get some really poor results. Furthermore, you might get an echo effect, such as if you have the same program playing on two TVs in separate rooms.

If you click “cast this tab (optimize for audio)” however, audio output will be completely routed to your output device. Not only will you not have to mute your source device, but audio quality should be fairly solid.

You can mute your audio from your device by clicking the little mute button as shown in the following image.

When you cast with optimized audio, you control volume using the app/webpage and/or your TV. Using your computer’s volume controls will have no effect.

Casting Your Desktop

If you want to cast more than one tab, such as another app, or simply your entire desktop, then you need to click “Cast entire screen”. Casting your desktop is labeled “experimental.” That said, in our experience, it works very well for something that is still under development.

Casting your entire screen means that you can move your computer anywhere, as long as it can send and receive data to your router.

When you cast your screen to your TV or similar device, you’ll be asked what part of your screen you want to share.

Once your screen appears on the output device, your computer will show a small control bar at the bottom of your display.

You can grab and drag this bar to anywhere else on the screen, or you can simply click “Hide” to make it go away.

In our experience, casting the screen is an ideal enough feature that you might bust out for presentations or just showing off a web page, but it may not be tolerable for video playback. That’s not to say it doesn’t work. In our tests, we tried playing a 650 MB .MP4 video on VLC on an aging but still capable desktop computer, and an even older and less capable laptop.

You can always stop casting by clicking the “Stop sharing” button on the desktop control bar or click Chrome’s Cast button and then the “Stop Casting” button.

The weaker laptop cast the video with a great deal of ghosting. The desktop fared somewhat better, with no ghosting, but lag and dropped frames made for a less-than-pleasant viewing experience. Changing the resolution on the source computer had no noticeable effect on output quality.

We assume the more powerful the computer, the better your screen-casting experience may be, but it’s definitely not going to offer the type of results that connecting computer directly to the TV will yield.

Casting High-Quality Video for Optimal Results

You may have noticed in an earlier screenshot, that there is a special option to cast websites such as YouTube, directly to your Chromecast.

You can do this on an increasing number of services such as YouTube and Netflix, just as if you were casting from your mobile device.

When you cast from Netflix, it still allows you to control playback from your computer, but the actual video is cast to your TV instead being mirrored.

Thus, you won’t experience quality problems because the video is being streamed directly from your router to your Chromecast, instead of from your computer, to the router, and then to the Chromecast.

Not all streaming websites support this capability but for those that do, it means Chromecast users don’t have to use a mobile device with a dedicated app to watch Netflix on their TVs.

What’s in Those Options?

Let’s wrap up with the options that you keep seeing when you click on the Cast button.

The Options are simple, you can choose the quality of your casting tabs.

If you’re experiencing far too many performance issues, then you can set the quality for a lower bitrate. This will obviously have a noticeable effect on how things appear on your output display, but it’s a great way to adjust for better playback when you’re casting a movie or video from a Chrome tab.

You can also set up a new Cast device, as well as manage existing ones, such as being able to reboot or factory reset right from Chrome. You can also rename your device and change the time options (time zone and time format), as well as change the language.

The Google Chromecast is a very versatile streaming device with lots of potential, and this is just what you can do with using a simple browser tab. On top of that, you can also customize your Chromecast with custom wallpapers, so we’re definitely looking forward to seeing what else this little $35 gadget can do in future updates.

Meanwhile, keep checking back as we continue to explore and demonstrate its value and please remember to leave feedback in the discussion forum and tell us what you think.

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